Privacy

1. Introduction

At Sekel Tech, your privacy is our priority. This Privacy Policy explains how we collect, use, and protect your information when you engage with our Hyperlocal Discovery and Omni-commerce platform. We collect information about:

• Merchants/Dealers, Brands, End-user customers, and Reseller partners who use our platform to connect with customers via the unified dashboard, SellrApp, and integrations.
• End Users (Customers) who discover your brand through local search, accurate listings, and store locators, and engage with businesses powered by Sekel Tech.
• Partners such as reseller partners, channel partners, and affiliate partners who collaborate with Sekel Tech to help businesses reach local audiences and optimise sales.
• Unknown Visitors whose interactions are tracked and transformed into known leads using first-party cookies.

This Privacy Policy will help you understand how we collect, use, and share your personal information. If we change our privacy practices, we may update this policy. If any changes are significant, we will notify you via our website, your admin, or the email address we have on record.

2. Information We Collect

To enhance your experience and improve our services, we collect the following types of information:

• For End Users (Customers):
  Personal details such as name, email address, phone number, and location; usage data including browsing behaviour, purchase preferences, and interactions on microsites.
  
• For Merchants, Brands, and Dealers:
  Business information like company name, contact person, official email address, and other details; transaction data related to platform usage, sales, and performance.
  
• For Partners:
  Partnership information including company details, role in the partnership, and contact information.
  
• For Unknown Visitors:
  Tracking data through first-party cookies to convert unknown visitors into known leads.
  

3. Purpose of Collecting Personal Information

We collect personal data to benefit customers and brands, including:

• Connecting customers with authorised dealers to ensure genuine products.
• Providing accurate and brand-approved information through recorded interactions.
• Monitoring and verifying sales for transparency and brand standards.
• Honouring warranties and guarantees by protecting customer rights.
• Building trust and ensuring compliance with legal requirements, including honouring data erasure requests.

4. Our Commitment to Privacy

Sekel Tech prioritises your trust and handles your personal information responsibly:

• Your Data Belongs to You: We only collect essential data and delete or anonymise it when no longer needed.
• Protecting Your Information: Your data is never shared without permission unless legally required, and you will be informed if disclosure occurs.
• Partner Privacy Protection: We support our partners with privacy-compliant platform design, documentation, FAQs, and responsive support.
• Compliance and Certification: We are SOC 2, ISO 27001, and GDPR certified, ensuring high data security standards and transparency.

5. How We Use Your Information

We use collected data to personalise experiences, support businesses, improve services, and comply with legal obligations:

• Personalise content and offers.
• Provide tools and actionable analytics for businesses.
• Ensure legal and regulatory compliance.
• Protect your data through encryption, anonymisation, and consent-based processing.
• Share data only when legally required or with your permission.

6. How We Use Cookies and Tracking Technologies

We use cookies and similar technologies to enhance your experience:

• Essential cookies for platform functionality.
• Performance and functional cookies to remember choices and improve site speed.
• First-party cookies for analytics to understand the user behaviour, improve our website, support dealer store performance, and help convert visitors into leads.
• Third-party cookies (e.g., Google Analytics) for measuring interactions without direct marketing.
• Social media cookies for engagement and sharing.

You can manage cookies via your browser settings, but disabling some may affect platform features. We prioritise privacy and only work with third-party providers as necessary.

7. Partnerships and Data Sharing

Sekel Tech collaborates with resellers, channel partners, and affiliates to support local business reach and sales optimisation:

• Data may be shared with partners to support services, process orders, or track marketing.
• We enforce strict data processing agreements and access controls with partners.
• Audit logs are maintained to track partner activity on the platform.

8. How Long We Retain Your Data

We retain your data only as long as necessary to fulfil its purpose, comply with laws, or resolve disputes:

• Account Holders (Merchants, Brands, Dealers): Data may be kept for up to two years after account closure.
• End Users (Customers): Data retained during engagement and up to two years after account deletion for warranty or transaction processing
• Analytics Data: Anonymised or aggregated data retained for up to two years for service optimisation.

After the retention period, data is securely deleted or anonymised unless required longer by law.

9. Your Data Rights and Control

You have the following rights regarding your personal data:

• Right to Access: Know what data we hold and how we use it.
• Right to Correction / Rectification: Request updates to inaccurate or incomplete data.
• Right to Restrict Processing: Limit how your data is processed under certain circumstances.
• Right to Data Portability: Obtain your data in a portable format for transfer.
• Right to Object: Object to processing for direct marketing or legitimate interests.

To exercise these rights, submit a request through our online portal or contact us directly. Verification of identity may be required to protect your privacy. U.S. residents may designate an authorised agent for these requests.Your exercising these rights will not result in discrimination.

10. How to Reach Us

If you have any questions, concerns, or requests regarding your personal information or this Privacy Policy, please contact us:

• Email: support@sekel.tech
• Support Portal: www.sekeltech.com/support
• Mailing Address: Sekel Technologies pvt ltd
  Floor No.: 1
  Shastri Nagar,sky loft, creaticity mall
  Road/Street: off airport road
  Nearby Landmark: opp golf course
  Locality: Yerwada
  City: Pune
  State: Maharashtra
  PIN Code: 411006

Please provide details in your communication to help us assist you efficiently. For brand-specific requests, you may also contact the relevant dealers or partners directly.